Australian-based VADR Media has recently announced it's new partnership with the Arab Esports Federation (ARESF). VADR Media's chess-focussed tournament and broadcasting platform Checkmate.live has entered a long-term partnership with ARESF, which has a goal of growing the Arabian esports base.
The strategic partnership sees Checkmate become the Arab Esports Federation’s official online chess platform, data and broadcast partner. The deal will see Checkmate provide the technology and expertise required for the united organisation to expand the reach of its member federations, including the Saudi Arabian, Kuwaiti and Bahraini esports federations.
Checkmate is a competitive chess media company with a goal of producing and broadcasting online tournaments for a wave of new players that are moving away from traditional sports and into esports. A key and celebrated feature of Checkmate is that is harnesses AI and computer vision-based anti-cheat software to ensure the game maintains integrity.
“The Arab Esports Federation is delighted to partner with Checkmate and whole heartily supports their vision of improving the integrity of the online game and promoting it as both an esport and sport. Online chess is not a sports simulation; it’s a natural extension of the over-the-board game. A game that brings with it many positive benefits, including higher female participation than esports, cognitive and mental improvements for players, good sportsmanship and brand safety for stakeholders,” said ARESF secretary general Hisham Al Taher.
The partnership hopes to cash-in on the rise of esports amongst 18-34 year olds, who are also said to make up over half of the 700 million players of chess around the world. As more sports diversify and become spread to both in-world and online spheres, there are opportunties to connect people across the world in ways that have never been possible before, especially in the age-old game of chess.
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